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The “No More Page 3” campaign (NMP3), now boasting over 117,000 signatures to their online petition, asks for the Murdoch-owned British tabloid rag The Sun to remove the topless women from Page 3. Natasha Sorrell of the Sheffield Marxists analyses the NMP3 campaign and asks: will such a campaign achieve its desired aims? And if so, will this mark a real step forward in the fight against sexism and the objectification of women?