2009 has been a momentous year for
Socialist Appeal. The move from a magazine to a full colour tabloid format was
without a doubt the biggest step we have taken since we started publishing in
1992. Through the years we have made a number of advances but this was the one
which carried the most risks since it was dependant on us firstly raising the
funds to go ahead and then increasing the sales to make it worthwhile and cost
effective. The prize was being able to reach more people with a higher quality
paper that still had the highest quality content within it.
Well the response we have had since the
paper format was launched has been fantastic. Sales have shot up with record
sales being reported in from many areas. But we need to keep it up. We also
need to make certain that we have the resources to ensure that our paper
remains the best it can be. The only financial reserves we have are those which
come from readers and sellers donations. New computers, copiers, new software
and more – all these requirements have to be funded in advance. So at this
seasonal time of year we are asking all our readers to chip in and help us meet
our Xmas fighting fund target of £6,000. This is quite a modest figure but
every penny will be needed in 2010. One reader has already given £200. Others
have made a point of paying the £2 solidarity price. If all our readers gave just a fiver then we
would be a very long way towards the target. But we are confident that there
are also some readers who can give a bit more. So don’t delay in getting that
cash in.
You can donate online by going to the
wellred bookshop at www.wellred.marxist.com
and clicking on the Xmas donation logo . Or you can pay the old fashioned way by
sending cheques etc (made payable to SASC) to us at Socialist Appeal, PO Box
50525, Poplar, London E14 6WG. Either way this investment in socialism will be
the best thing you can do at this time of year to help ensure a capitalist free
future for us all.
On behalf of Socialist Appeal can I thank
you all for all the support you have given us this year and look forward to
more of the same over the coming weeks.