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The establishment of the Premier League in Britain, a renaming of the old First Division, in the early 1990s opened up a period of naked commercial exploitation of football. The new league exists to maximise the profits and commercial potential of the richest clubs at the expense of the rest. Central to this are clubs like Manchester United, the world’s richest club which has now been virtually bought up by US tycoon Malcolm Glazier, who has grabbed control of over 75% of the club’s shares.